Marketing Coordinator

Marketing Coordinator

Website Global Arts Live

For over 30 years, Global Arts Live has brought exceptional music and dance to stages across greater Boston. We invest in longstanding relationships with artists, support them with commissions, and develop audiences for their work. Since inception, Global Arts Live has presented more than 800 artists from 70+ countries in over 1,500 performances attended by more than 1 million people. With an artistic vision focused on cultural diversity, many of our artistic projects express universal themes of identity, immigration, heritage, and inclusion. 70% of presented artists identify as BIPOC. Audience surveys demonstrate that our audiences roughly correlate to the Boston area population with 23% of our audiences identifying as BIPOC and 44% speaking a language other than English. 

Global Arts Live is ushering in an unprecedented phase of growth. The organization hired a CEO two years ago to augment the work of the Founder, who continues as Director of Artistic Programs. We are partnering with a real estate developer who is funding and building a $40 million performing arts center in Kendall Square, Cambridge, MA, scheduled to open in 2026. Global Arts Live, and our new nonprofit, 585 Arts, Inc., will be the operating partners of this new cultural center.   We are currently engaged in an exciting $15 million fundraising campaign to support the innovative programs, operations, and sustainability of the new center.

JOB OVERVIEW

Reporting to the Director of Marketing and Public Relations, the Marketing Coordinator will assist in creating, executing, and analyzing an integrated content strategy to drive web traffic and ticket sales, and communicate our nonprofit mission. This position offers exposure to all areas of arts marketing—promotion, public relations, and administration—and the opportunity to experience incredible art from around the world. 

This is a full-time, salaried position. Some night and weekend work is required—representing Global Arts Live at approximately 2-3 concerts per month in the Boston/Cambridge/Somerville area from Sep-May. Candidates will have flexible remote work options, with some in-office work required. 

Responsibilities include:

Content Calendar Maintain internal content calendar for social channels and email communications, advertising, direct mail, and PR.

Social Media (organic, earned, paid) Develop ad copy and creative, targeting criteria, and placement on Facebook, Instagram, and Youtube while also prioritizing organic content and engagement initiatives.

Digital Strategy Utilize Google and Microsoft platforms and local calendars and websites to promote concerts and increase website traffic for reengagement campaigns. 

Email Campaigns Create, execute, and analyze campaigns and segmentation strategies.

Website Update content including artist pages and campaign specific landing pages, optimize web content for SEO, assist in projects with web developer.

Community Engagement Establish and maintain relationships with community organizations and partners.
Public Relations Draft and distribute press releases.

Google Analytics & Tag Manager Develop and deliver regular KPI reports with a focus on improving customer engagement, revenue growth, and user experience.

Content Creation Work closely with graphic designer in designing materials, pitch new strategies and promotions.

Database Management Master CRM to pull lists and segment patrons, analyze data, and take ticket orders and donations.

Administrative Organize press clippings and tear sheets, organize, and gather promotional support materials, liaise with print partners, track marketing expenses.

On Site Attend approximately 2-3 concerts and events per month—represent the organization, encourage email list and membership sign-ups, and capture content for social media.

Additional responsibilities as assigned.

QUALIFICATIONS & REQUIREMENTS

In addition to a genuine curiosity about, and affinity for, the mission and high artistic standards of Global Arts Live, the qualified candidate must have: 

2+ years professional marketing or administrative experience or equivalent.

Strong working knowledge of digital platforms including Facebook, Instagram, YouTube, Google, and Microsoft.

Strong writing, copy editing, and communication skills.

Meticulous attention to detail and organized; comfortable multi-tasking to produce high-quality work on tight deadlines.

Design-driven sensibility; experienced in developing engaging web content.

Interest in authentic work with diverse communities and cultures, and commitment to advancing anti-racism in the mission delivery and workplace.  

Must be able to sit and stand for extended periods of time, walk up and down two flights of stairs, and lift 30 lbs.

Not sure you meet 100% of our qualifications? If you believe that you could excel in this role, we encourage you to apply. We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you’re new to arts and culture administration, returning to work after a gap in employment, simply looking to transition, or ready to take the next step in your career path, we will be glad to consider your application. 

Please use your cover letter to tell us about your experience and what you hope to bring to this role.

WORK ENVIRONMENT

Global Arts Live offices are located at 720 Massachusetts Avenue, Cambridge, MA, and concerts are held in venues across Boston, Somerville, and Cambridge

This position requires night and weekend work at approximately 2-3 concerts per month from Sep-May. Candidates must work at least 2 days in the office and, if preferred, can work the additional 3 days at home.

Current COVID-19 office protocols include  avoiding coming into the office if ill or contagious. Masking is at individual discretion, and masks are provided as needed for work activities such as concerts.  (Subject to change as health guidance is updated.) 

COMPENSATION

Full time, $50,000-$55,000 annual salary. Benefits include health, dental, flexible spending account, retirement, and professional development opportunities.

TO APPLY

You are encouraged to apply as soon as possible.

Applications must have a cover letter to be considered. Please create a single pdf with your cover letter and resume. Please include in your cover letter how you heard of this opportunity as well as highlighting your applicable experience and what you hope to bring to this role.

Email the pdf to work@globalartslive.org, with the title Marketing Coordinator, and your Last Name, First Initial, in both the email subject line and pdf name. No postal mail, no phone calls, please. 

Global Arts Live is committed to creating a work environment that values respect, integrity, diversity, and inclusion. 

Global Arts Live prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. 

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

To apply for this job please visit www.globalartslive.org.

Diversity@Workplace