Director, Digital Marketing (Apply by: Tuesday, March 7th)
Director, Digital Marketing (Apply by: Tuesday, March 7th)
Website Jobs for the Future
Jobs for the Future (JFF) drives transformation of the American workforce and education systems to achieve equitable economic advancement for all.
About the position
JFF is rapidly expanding its Marketing and Communications team and building an engine that works closely as a strategic partner across the organization’s key functions, understanding their needs and working together to craft a marketing strategy that will drive toward optimal outcomes.
The director, digital marketing position will support and enable the growth, development, and impact of our rapidly-expanding Marketing and Communications team. Reporting to the senior director of marketing operations, this person will oversee all aspects of JFF’s digital marketing strategy and implementation, including demand generation, website development, email marketing, and marketing automation, social media outreach, reporting and analytics, and digital content implementation.
A successful candidate has a demonstrated track record of success in creating and managing multi-channel digital marketing campaigns by applying both technical expertise and digital marketing best practices to create compelling and engaging online content experiences.
This is a terrific opportunity for someone who is looking to build out a team, define best practice for their function, and contribute to advancing the mission of JFF. This position is remote, though proximity to Boston or DC strongly preferred.
Lead development and implementation of demand generation strategy to increase awareness and interest in JFF thought leadership with target audiences.
Development and implementation of lead generation strategy to capture information from known contacts and qualified leads to help grow them into future partners and clients.
Implement high-performing marketing funnel tactics and automations, including lead scoring, lead capture, nurture campaigns, subscription management, inquiry management, A/B testing, and personalization.
Consult internal stakeholders and business partners on best practices and opportunities to implement demand generation and lead generation tactics into campaigns and maintain optimizations between digital marketing and CRM solutions.
Website strategy and development
Oversee the maintenance and feature development of JFF web presence, including working with internal program stakeholders to assess requirements and develop a strategic road map to improve user experience and increase conversions.
Create dynamic, engaging web experiences – including individual landing pages and microsites – that enhance our storytelling and engagement with JFF’s thought leadership content.
Assist with completion of site redesign project, including management and migration of content and management of internal/external resources.
Conduct annual content audit of site to identify high/low performing content, opportunities to improve audience segmentation, improve SEO/SEM, site navigation, and execute remediations.
Coordinate with marketing and communications team and external vendors to deliver additional web services in support of organizational initiatives.
Consult internal teams on how to improve overall email performance metrics by ensuring compliance with email marketing best practices.
Create and develop responsive email designs and templates in collaboration with our graphic design team to improve user experience and engagement with email communications.
Coordinate email marketing team on email list governance and management.
Social media amplification and outreach
Consult internal teams to Increase followers and engagement across core social media channels.
Lead the development of social media campaigns to drive awareness of key initiatives and programs.
Engage influencer organizations and partners with social media toolkits.
Track and measure the impact of social media outreach on overall campaign performance.
Reporting and analytics
Analyze campaign performance using web analytics, email campaign performance, and social media statistics.
Provide recommendations to management and program teams on how to adapt campaigns to improve performance.
Produce monthly metrics reports and present to organization.
Lead implementation of content in digital channels for websites, landing pages, blogs, video, podcasts, emails.
Manage content in digital channels in partnership with editorial team, design team, and business partners.
7-10 years of experience in progressive leadership roles within digital marketing, for a non-profit, agency, or corporation.
Knowledge and certification on major email service or marketing automation platform (e.g. Hubspot); knowledge of major CMS and CRM systems a plus (e.g. Salesforce).
Possess experience using
Google Analytics, Google Tag Manager
YouTube and/or Wistia
Social media monitoring tools
Demonstrated passion for JFF’s mission and have the ability to articulate the organization’s impact areas to a range of audiences, while applying JFF’s core values to all areas of your work.
Consistently steward an organizational culture that is committed to diversity, equity, and inclusion.
Curious and adaptive learner, with a desire to continuously improve in your work.
Entrepreneurial and have an ability to thrive in a fast-paced and high-growth environment with flexibility and comfort with varying degrees of ambiguity. [Text Wrapping Break]
Diversity, Equity and Inclusion at JFF:
JFF is committed to sustaining a diverse community with a work environment that is welcoming, respectful, and encouraging to all. JFF fosters a culture of inclusion that celebrates and cultivates diversity along multiple dimensions, including race, ethnicity, sex, gender identity, gender expression, sexual orientation, age, national origin, socioeconomic status, religion, ability, culture, and experience. As part of our commitment to diversity, equity and inclusion, JFF strongly encourages people impacted by the criminal legal system to apply.
We are accepting applications through March 7, 2023. Applications submitted by that date will be reviewed and candidates will receive updates on their candidacy by the week of March 6, 2023.
Positions at JFF are not eligible for employer-visa sponsorship or open to F-1 student visa holders.
All JFF employees are required to be fully up to date on their vaccinations against COVID-19, unless a medical or religious exemption has been requested and a reasonable accommodation approved.
JFF offers a competitive salary and benefits package, commensurate with experience and skills.
To apply for this job please visit grnh.se.