Digital Marketing Manager

Digital Marketing Manager

  • Full Time
  • Boston

Website The Greater Boston Food Bank The Greater Boston Food Bank

The Greater Boston Food Bank

The Digital Marketing Manager supports GBFB’s mission by increasing awareness and helping to reach annual revenue goals by creating, managing, and executing day-to-day digital plans including website, email, social media and online fundraising and advocacy campaigns. Efforts will drive awareness, engagement, and revenue through new donor acquisition and donor retention. 


They will have overall responsibility for the following channels and for managing all aspects of each medium including

System management for GBFB’s digital properties including website content management system, social media channels, email marketing program and staying current on new digital properties and online giving trends.
Development and execution of associated sites used for various strategic initiatives.
Development of content/editorial calendars to coincide with strategic objectives and digital channels, as necessary.
Content curation and background in integrated marketing work in collaboration with the GBFB team.
Content development including writing, editing, proofreading, designing and publishing
Reporting and measurement using GBFB’s customer relationship management (CRM) (Salesforce).


Position Essential Duties and Responsibilities

Website:  Manage the GBFB website on a day-to-day basis, ensuring content is fresh, optimized (SEO) and within brand and messaging guidelines. Work closely with GBFB Teams to enhance website and revenue opportunities and applicable campaigns. Develop plans to drive more traffic to the website among GBFB’s various audiences. Develop and manage the creation of regular website reports and metrics. Manage addition of new blog posts, press releases, pages etc.
E-communications: Work closely with the VP of Marketing, Communications and Brand and the Director of Marketing to develop and execute annual fundraising and stewardship emails with applicable strategies for donor, volunteer and advocacy audiences. Collaborating with Marketing Communications team members, manage and execute all components including copy, design, HTML, tracking (such as open rates and ROI) and landing page/donation form creation. Work with Revenue Operations and other Advancement and Marketing Team members to identify email lists and segmentation as appropriate. 
Social Media: Manage GBFB’s social media properties on a day-to-day basis to increase awareness and engagement with the GBFB brand. Collaborate closely with GBFB Teams to create a content/editorial calendar and curate content. Write, edit and design (or gather resources) for all content and adjust accordingly for different Platforms. Monitor, listen, and respond to GBFB social audiences. Create and share regular social media reports and dashboards. Analyze campaigns and translate into recommendations for future social media plans. Monitor trends in social media tools, applications, channels, design and strategy. Consider how to acquire new donors and support fundraising efforts through social media channels. Work in coordination with the Director of Marketing with outsourced Marketing Agency on website optimization and paid digital ads. Overseeing work in implementing A/B testing for website, executing direct mail marketing campaigns with email follow up (create & execute), managing paid SEM, Display and social ads to ensure correct message is displaying and best ROI.
Mobile Giving: Manage mobile giving platform and make recommendations on best uses of mobile giving where appropriate within GBFB initiatives such as events and campaigns.
Information Management: Work closely with Donor Services Team to ensure all donor and campaign information and data is accurate, complete and tracked in Raiser’s Edge.
Support Corporate Department: Provide ongoing support to Advancement Team to create and execute donor email communications and technology for online fundraising initiatives (Hunger Free Holidays, Spring for Meals, etc.)
Support Individual Gifts Department: Assist team as needed by recommending and executing best digital tactics and practices to reach fundraising goals. Includes creating and deploying HTML emails for special events and solicitations.
Event Support (virtual and in-person): participate in event planning meetings to ensure all digital marketing is considered and complete, including save-the-date, evites, reminder emails, thank you emails, web pages, ticketing pages and social. Attend events (on and off site) to cover on social media during and after event.
External Organizations: partner with external stakeholders to develop and execute strategies on fundraisers and campaigns. (i.e. GivingTuesday, Citizens, Stop & Shop)
Technology: work closely with Director of Revenue Operations to create campaigns, events, and reports in the following systems: Click & Pledge, Pardot and Salesforce.
Community Impact: assist Nutrition Team in the marketing needs of, our online recipe resource and SNAP Team in promoting SNAP on our website and social media.

Knowledge, Skills and Abilities

Strong Microsoft Office skills: Word, Excel, PowerPoint. SharePoint, OneDrive, Microsoft Teams. 
Experience with HTML,Wordpress and Google analytics and Salesforce is required.
Knowledge of Pardot and Classy extremely helpful.
Experience with fundraising and tracking results through customer relationship management (CRM) Salesforce
Exceptional organizational and project management skills; able to set clear objectives/manage multiple priorities.
Ability to think creatively and work under tight deadlines
Flexible and able to adjust quickly to changing priorities and conditions; cope effectively with complexity and change.
Excellent written and verbal communication skills
Team player who works well across all departments
Sensitivity, tact and the ability to honor confidentiality
Proven ability to meet deadlines and handle multiple and varied projects and tasks

Mandatory Education and Experience

Bachelor’s degree in marketing, communications, design, digital marketing or related field.
5-7 years’ experience in digital marketing and proven success developing and executing successful digital strategies through website, emails, and social media.
Experience with website management systems and basic design experience required.
Polished, positive, can-do personality; flexible and willing to learn
Genuine interest in the mission of GBFB and ability to communicate it. Demonstrates the required digital competencies that result in the effective usage of the full range of digital technologies at GBFB.


Physical Demands

This can assist GBFB in identifying the most qualified applicant available for a specific job based on reasons unrelated to a disability. The documented demands of a job can be used as a basis for Americans with Disabilities Act (ADA) compliance or workers compensation claims. Explain the primary demands that require physical and/or mental activities with enough detail to make a reasonable distinction for and workers compensation issues that may arise.

Some examples are as follows: 

Lift or carry up to 25lbs
Ability to sit up to 3 hours at a time
Ability to work within an open air/cubicle environment

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